01 / ACTIVATE
Scan or tap.
Give the customer a friction-light entry point directly from the bottle they already purchased.
Wonder Labels turns a bottle into an entry point for story, interaction, collecting and digital experiences—giving wineries a new layer of value without changing the product they already know how to sell.
Give the customer a friction-light entry point directly from the bottle they already purchased.
Story, AR/VR-ready content, unlockables, characters, quests, education or winery-specific experiences.
New releases and collectible experiences give customers reasons to re-engage after the first pour.
The technology should disappear behind the experience. The consumer sees a bottle and an invitation. The winery gets a reusable system that can connect label art, digital content, analytics and future releases.
We're not selling wineries a PowerPoint idea. Project Wonder at Nova Destinations is where the label system, physical experience, story world and guest behavior can be tested in the real world before the platform expands outward.
Start with one label, one release or one story. Prove the customer behavior first. Expand when it works.